1. About This Policy 

This Privacy Policy explains how Waves An Flame collects, uses, stores and shares personal information when you visit our website, place an order, contact us, create an account, use customer support or otherwise interact with us. 

2. Information We May Collect 

Depending on how you use the website, we may collect your name, billing and shipping address, email address, telephone number, account information, order details, transaction and payment status, customer-support communications, device/browser information, IP address, cookie information and website usage data. Payment card or UPI information may be processed directly by the payment service provider used at checkout; we do not claim to store complete card credentials unless our actual payment setup does so. 

3. How We Use Information 

We may use information to process and deliver orders; provide order and customer support; manage payments, refunds or replacements; prevent fraud and misuse; maintain accounts; improve our website and products; measure website and advertising performance; comply with tax, accounting, food-safety and other legal obligations; and send marketing communications where permitted or where you have chosen to receive them. 

4. Cookies, Analytics and Advertising 

Our website may use cookies and similar technologies required for shopping-cart, login, security and checkout functions. We may also use analytics and advertising technologies, including Google services, to understand website usage, measure advertising performance and improve campaigns. Where consent is legally required, applicable non-essential technologies should be used in accordance with the consent choices provided on the website. 

5. Payment Processing 

Payments may be processed through third-party payment gateways or financial service providers. Their handling of payment information is governed by their own privacy and security practices. The website should name the actual payment provider(s) used before this policy is published if that information is to be disclosed. 

6. Shipping and Service Providers 

We may share the information necessary to fulfil an order with courier, logistics, technology, hosting, payment, analytics, advertising, customer-support, accounting or other service providers that assist us in operating the business. We share only information reasonably required for the relevant service. 

7. Legal and Business Requirements 

We may disclose information when reasonably necessary to comply with applicable law, legal process, regulatory requirements, protect our rights or users, investigate fraud or security issues, or in connection with a legitimate business restructuring or transfer. 

8. Data Retention 

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, customer support, accounting, tax, legal, fraud-prevention and dispute-resolution requirements. Retention periods may vary depending on the type of information and applicable obligations. 

9. Security 

We use reasonable administrative and technical measures intended to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure. 

10. Your Choices and Requests 

You may contact us to ask about your personal information, request correction of inaccurate information, request deletion where applicable, or withdraw from marketing communications. Some information may need to be retained where required for legal, tax, accounting, fraud-prevention or order-record purposes. 

11. Children’s Privacy 

The website and products are intended for general consumers and are not designed to knowingly collect personal information from children without appropriate authorization. If you believe a child has provided personal information improperly, please contact us. 

12. Third-Party Links 

The website may contain links to third-party websites or services. Their privacy practices are controlled by those third parties, and we encourage users to review the applicable policies before providing information. 

13. Changes to This Policy 

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or legal requirements. The latest version and effective date should be displayed on this page. 

14. Contact Us 

For privacy questions or requests, contact:
Waves An Flame
Email: support@wavesanflame.com
Phone: +91 821 803 2441
Business address: Punjabi Market Near MahaDev Flyover, Bareilly – 243003, Uttar Pradesh, India